There is a glitch in the matrix* of many small businesses.
It's the belief that saving $100 a month by updating your own website is a smart financial move.
Let's run the calculation.
The CEO Hourly Rate
What is your time worth? If you are running a business, your "billable" rate—the value you create when you are doing high-level work—is likely $100, $200, or $500 an hour.
Now, let's look at the "update loop":
- Login to WordPress/Joomla (5 mins)
- Review updates (10 mins)
- Run backup (15 mins)
- Run updates (10 mins)
- CRITICAL ERROR: The contact form breaks.
- Spend 3 hours Googling how to fix it.
That "free" update just cost you $500+ in lost productivity. And that's assuming you fixed it.
The Opportunity Cost
Every minute you spend fighting with a plugin conflict is a minute you aren't:
- Closing a deal
- Training your team
- Creating new products
- Resting (so you don't burn out)
Unplug from the Tech Trap
Real operators know their role. Your role is to steer the ship, not shovel coal into the engine.
Outsourcing maintenance isn't an expense. It's an investment in your own focus. It buys you the freedom to be the CEO.
Stop fixing printers. Stop fighting the agents*. Let us handle the Matrix*, while you handle the real world*.